This post is sponsored by Valpak.
Breast Cancer. Those two words can instantly make your heart stop. My mom was my age when she heard them. She often says that she never thought she would see us graduate high school. Now, she's an 18 year survivor! She has seen my sister and I through our high school and college graduations, danced at our weddings, waited anxiously as we brought her grandchildren into the world, and celebrated so many special events.
I believe everyone has a connection to breast cancer. That's because 1 in 8 women women in the U.S. will be diagnosed with breast cancer in her lifetime. Think about those odds for a minute. How many women are in your family?
Did you know that every 2 minutes, one case of breast cancer is diagnosed in a woman in the United States?
It seems as though everything from sports teams to cookies goes pink in October now. In fact, Valpak has joined the community of bold companies that share in the vision of Susan G. Komen for a world without breast cancer. To amplify awareness around this common vision, Valpak will turn its Blue Envelope pink this October during Breast Cancer Awareness Month while also working to raise local awareness within the communities that they serve and funds in support of the fight to end breast cancer.
Valpak's Pink Envelope & Sweepstakes
Valpak’s pink envelope will highlight celebrity chef Sandra Lee, a breast cancer survivor and advocate for women’s health, as a “More Than Pink® Hero.” The pink envelope will introduce a related sweepstakes, inviting consumers to nominate a hero who has taken action in the fight against breast cancer.
Throughout the month of October, Valpak will share the submitted stories and ultimately 25 lucky winners will each receive a set of pink KitchenAid appliances in support of Cook for the Cure®. The set includes a stand mixer, blender, 2-speed hand blender and a 5-speed hand mixer with a total retail value of over $800. The nationwide October Valpak envelope will also feature a special surprise for 500 lucky recipients, who will instantly win an immersion blender courtesy of KitchenAid by looking through their pink Valpak envelopes and finding a die-cut certificate shaped like an immersion blender.
About Susan G. Komen
Susan G. Komen®’s mission is to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.
About Komen Events
Race for the Cure:
The Susan G. Komen Race for the Cure® Series is the world's largest and most successful education and fundraising event for breast cancer ever created.
The series of 5K runs and fitness walks raises significant funds and awareness for the breast cancer movement, celebrates breast cancer survivorship and honors those who have lost their battle with the disease.
The Komen Race Series welcomes people of all ages and fitness levels, from walkers to elite runners.
More Than Pink Walk:
A handful of locations across the country were chosen to pilot test a new Susan G. Komen More Than Pink® Walk event, which along with a new name, will include a fresh new look and experience, focused on energizing the community around the lifesaving work Komen’s supporters make possible.
The biggest difference is that the More Than Pink Walk will no longer have a run element. We believe the new walk will create a greater sense of community among participants and provide a more personalized, emotional experience for all who attend. And by focusing on the walk, we can maximize the amount of funds raised by the event to support our work to save lives and end breast cancer.
This change is part of the ongoing evolution of Susan G. Komen and builds on Komen’s successful and engaging More Than Pink brand platform first introduced in 2016 with the premise that if pink = awareness, then More Than Pink = action. Being More Than Pink is a proactive call to do more in the fight against breast cancer – MORE for research, MORE for our communities, MORE for caring for those living with breast cancer – especially metastatic breast cancer – and give MORE encouragement to take action to find the cures.
A three-day, 60-mile walk that’s making a real difference in the fight against breast cancer. In 2016, Susan G. Komen® announced a Bold Goal—to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. That’s why we walk, and why we raise money—to make that goal a reality.
Pink is more than just a color; it represents the impact that each person is making in the fight against breast cancer. This impact makes you More Than Pink®. Over the past 15 years and 163 events, the money we’ve raised has been used to help save lives, support community programs, and make huge strides in breast cancer research.
Get involved and find your local event here. Susan G. Komen has created an exclusive $5 off registration promo code specifically for us! Use code DealPro during registration (it is case sensitive).
In 2018, Valpak will donate at least $50,000 to Komen and will encourage donations and support activations through local and corporate partners.
Join the Valpak team and race for the cure in your community while celebrating survivorship and honoring those who have lost their battle with the disease.